YOTTA SITE SEARCH ANALYTICS

YOTTA SITE SEARCH ANALYTICS

One of the most important and often most ignored piece in the whole e-commerce model is the internal site search solution. Not only this solution is mission critical but it also helps in a direct understanding of customer behaviour versus deriving it as inferences from clickstream data. As per a latest research reportSearch visitors denote a higher level of purchase intent where 30% of ecommerce would use internal site search resulting in 5x higher conversions than non-search visitors.

What: Yotta Site Search Analytics (YSSA) is an internal site search analysis and optimization solution, YSSA helps end users many mission critical questions:

HOW

Yotta Site Search Analytics (YSSA) works on implementation of NDCG (Normalized Discounted Cumulative Gain) model at the service layer through the creation of a query classifier library. The classifier library is built using self-learning multi-tier algorithms which improve the results by orders of magnitudes in the case of no match or null results. The following figure shows an agile implementation methodology for analyzing and implementing Yotta Site Search Analytics.

BENEFITS

Increases customer engagement and Retention.

Drastic Increase in Click through Rates (CTR).

Exponential Increase in Click through Sales (CTS).




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