One of the most important and often most ignored piece in the whole e-commerce model is the internal site search solution. Not only this solution is mission critical but it also helps in a direct understanding of customer behaviour versus deriving it as inferences from clickstream data. As per a latest research reportSearch visitors denote a higher level of purchase intent where 30% of ecommerce would use internal site search resulting in 5x higher conversions than non-search visitors.

What: Yotta Site Search Analytics (YSSA) is an internal site search analysis and optimization solution, YSSA helps end users many mission critical questions:


Yotta Site Search Analytics (YSSA) works on implementation of NDCG (Normalized Discounted Cumulative Gain) model at the service layer through the creation of a query classifier library. The classifier library is built using self-learning multi-tier algorithms which improve the results by orders of magnitudes in the case of no match or null results. The following figure shows an agile implementation methodology for analyzing and implementing Yotta Site Search Analytics.


Increases customer engagement and Retention.

Drastic Increase in Click through Rates (CTR).

Exponential Increase in Click through Sales (CTS).


The Analytical Revolution Of Sensors

Speaking during Question Hour in the upper house of Indian parliament on Thursday 11-June-2015, Union Minister of State for Power Piyush Goyal claimed that electricity was available at zero rupees per unit at the Power Grid’s Monitoring Office. When there are continuous power cuts across so many cities and only a few hours of power supply at majority of villages, this actually is a good indicator towards the unbalanced demand/supply situation.


The Search Disruption

There are two specific events which mark this decade, first one being the emergence of disruptive business models such as e-commerce models for retail, travel, transport and services and the second one is the emergence of disruptive technologies such as search and analytics technologies. Both of these events present a series of opportunities in terms of doing cheaper business with faster implementation times, while at the same time they possess a serious threat to the old business models and software licensing models.