Customers often give you signals about what they like. DSF analyses these signals and identifies preferences of each customer - The categories they prefer, the brands they follow and the prices they’re comfortable with. These preferences need to be picked up from all possible customer footprints such as mobile apps, social media, demographic data and your own customer preference summary.

What: Decision Sciences Factor(DSF) predicts,which people have the highest likelihood of purchasing your product or service, providing the most cost-effective target marketing.

Mass personalization include your website knowing a user's location, and buying habits, and ability to present offers and suggestions tailored to the user's demographics.

Individual personalization is based upon knowing your customer definition entirely and offering elite features to the elite customers.

Predictive personalization is the ability to predict customer behaviour, needs or wants and tailoring offers and communications very precisely. All possible customer footprints are combined together and a unique customer definition is obtained, all the other pieces of information are aggregated around this unique customer definition and targeted campaigns are executed. Predictive personalization is a much more recent means of personalization and can be used well to augment current personalization offerings.



Increases customer engagement and Retention.

Increases Conversions, cross selling and up selling.

Makes effective marketing campaigns.


Understand your target audience for each campaign by visualizing business rules

Build highly accurate predictive models without data science expertise

Scale up from concept to production in Hours


Increase Profitability

Increase Conversion Rates

Increase customer Satisfaction

Substantial Lower cost-per-lead.

All industries
Why Decision Sciences Factor?
Make your marketing campaigns more effective and targeted with automated machine learning. No data science expertise required.


The Analytical Revolution Of Sensors

Speaking during Question Hour in the upper house of Indian parliament on Thursday 11-June-2015, Union Minister of State for Power Piyush Goyal claimed that electricity was available at zero rupees per unit at the Power Grid’s Monitoring Office. When there are continuous power cuts across so many cities and only a few hours of power supply at majority of villages, this actually is a good indicator towards the unbalanced demand/supply situation.


The Search Disruption

There are two specific events which mark this decade, first one being the emergence of disruptive business models such as e-commerce models for retail, travel, transport and services and the second one is the emergence of disruptive technologies such as search and analytics technologies. Both of these events present a series of opportunities in terms of doing cheaper business with faster implementation times, while at the same time they possess a serious threat to the old business models and software licensing models.